An Antidote to Black Friday

Instead of selling off inventory, we're asking for stuff

Sales don’t work in our store.

It’s a weird thing. Comic readers and fans do love a good deal. But over the last 6.5 years, we’ve put a lot of work into sales events, only to have a couple of people participate. We’ve done themed sales, BOGO events, clearances tied to movie releases and holidays. We’ve tried online sales, door busters and referral events. Nothing matches the sales on an average Wednesday.

Offering discounts is still a good way to move stale inventory. And folks that find us online are happy to get something they can’t find locally at a below-market price. But one-day or weekend events don’t move the needle.

The Black Friday Anti-Sale

So this year, we’re trying something different. Instead of offering discounts on comics, graphic novels, toys and games, we’re keeping prices consistent, happy for your ongoing support - but we’re also asking for gifts.

We’re not a charity. It definitely feels like running an indie book store in 2025 qualifies as such, but our goal is to make a profit. From month-to-month, that’s not always the case. There are things we’d like to do that we have to put on the back burner. Whether it’s advertising, offering new services or expanding our team’s knowledge, if it’s not classified inventory, wages or rent/utilities, it gets left behind.

Welcome to the Comic Shop Wishlist

Want to support the store? Buy comics. Pick up your subscriptions. Order gifts for friends and family. Maybe some gift cards or merch. Subscribe to the Substack. If you want to do more, here are some things you can pick up for us.

Thanks as always for the support. Even if it’s as simple as liking an Instagram story or reading this email to the end. We hope you have an amazing Thanksgiving, Black Friday (whatever that means to you) and Christmas, Hanukkah, Kwanzaa or personal time of celebration, friends and family. We’r’e so very thankful.